Sage consumers are curious. They want to know more about brands and what they are getting themselves into. They want to be knowledgeable and will use any means available to get information.
How to market to a Sage consumer?
Brands should make their consumers think. Sage consumers enjoy doing research and giving them visual clues would initiate their curiosity. Another way to market to a Sage consumer is to let the brand be recommended by experts. Having an expert vouch for the brand lets consumers know how legit and intelligent the brand is.
Make the consumers feel like experts and if they do research the brand, provide them with the right tools and resources for it. They will be loyal customers if their knowledge is fed properly with the brand’s identity and purpose.