The Outlaw as a Personality
The Outlaw personality has two faces. One is the personality to revolt against tyranny and oppression from corrupt leaders. One good example are rallies from civil rights groups. The second is a personality that instills fear to everyone. This type of outlaw uses fear to gain power.
The Outlaw as a Brand
The Outlaw Brand questions moral values. It does not follow the norm neither would it turn the other way. Also, the brand, if needed be, can take down oppression. Outlaw brands convey power opposite to the Hero brand.
The Shadow of the Outlaw
This archetype is susceptible to the dark side. Since rebellion is its primary attribute, it can lead to illegal ways. Especially if things are getting out of hand, the outlaw can cause a negative side effect on society.