THE RULER ARCHETYPE
"You may have to fight a battle more than once to win it."
- Margaret Thatcher
The Ruler. A distinct position that is assigned to anyone who has the capacity to lead. When we think about rulers, the first thing that we know of are kings, queens, emperors, in a modern time a president and a prime minister. In a lower ruler type, it can be a CEO, town mayor, community leader, or even a gang member. They all are leaders to a group, a staff, a community, and even a country.
The Ruler is the control of the archetypes. They have a dominating personality. A leader that focuses on bringing in success for everyone’s benefit.
Personality
The Ruler as a Personality:
The Ruler archetype takes control of chaotic situations. They tend to be role models for others and work hard to acquire prosperity and security.
The Ruler as a Brand:
The Ruler as a brand helps people to be more organized. Brands who are of high status and the price is in between mid to high range. The Ruler boasts a strong foundation of its product/service offering a guarantee that they are stable for a lifetime.
The Shadow of the Ruler
Being a Ruler, there are instances that too much power can lead to abuse. If not done right, Rulers will come off being bossy that can eventually lead to revolt from the community.
Rulers will also be authoritarians. They have the tendency to enforce strict obedience in the expense of removing personal freedom. Misuse of the archetype can result in authoritarianism.
Ruler Color Palettes, Character and Slogans
The Ruler Customers
How to market to a Ruler Consumer?
Make the consumers feel valued and always let the brand show confidence and stability. The brand must be able to understand the consumers. They need to be in control. Have the brand give them that ability.
Ruler Levels
