THE LOVER ARCHETYPE
"When someone else's happiness is your happiness, that is love." - Lana Del Rey
Love is a mix of emotions. A strong feeling for another person, product, or service. A lover on the other hand is a person who has a loving relationship with a person, product, or service. One could say, that he/she is a lover of cosmetics or a lover of fashion.
A lover is a person that has a strong connection with others.
Personality
The Lover as a Personality
The lover’s characteristic is of beauty, romance, and intimacy. They need to feel affection, pleasure and will do anything to get it. They tend to make themselves more appealing to attract others. Lovers want everything that’s around them to feel special
The Lover as a Brand
Lover brands convey different types. It can be sexual, sensual, controlled, and romantic. No matter what type these brands are, their priority is to always look good for themselves and for their audience.
The Shadow of the Lover
The downside of the Lover personality is the depths an individual/brand will take to attract others. When a lover doesn’t get the attention it needs, it will result in doing anything and everything. By that, they will lose their identity. They will sacrifice their values to attain attraction from others.
Lover Color Palettes, Character and Slogans
The Lover Consumers
Lover Consumers
Lover customers need to feel a strong sense of passion for brands. They want to know if these brands can form a relationship with them. Brands that make their customers feel good about themselves
How to market to a Lover Personality Consumer?
Market the brand in a way that consumers can relate to. Offer the best customer service and give worth to their opinions. These types of customers want to be pampered, and they need attention so make them feel valued. Set a message to the audience that all of them have the right to be desired and loved.
Lover Levels
