THE JESTER ARCHETYPE
"I haven't taken my Christmas lights down. They look so nice on the pumpkin."
- Winston Spear
In ancient times, the jesters are the entertainers for royalties. They can either sing, dance, or perform tricks. Their purpose was to make their audience laugh.
Fast forward to now, the Jester is still regarded as an entertainer but on a much broader scale. They can be stand-up comedians, actors, politicians and even the funny family member who always manage to tell a joke in every family dinner parties.
The Jester is the ice breaker in every gathering. They are the ones who can make life be brighter. Live the moment and forget about what will happen tomorrow.
The Jester also may be known as the Fool, trickster, joker, punster, entertainer, clown, prankster, practical joker, or comedian. The Hero and the Outlaw.
Personality
The Jester as a Personality
The Jester is the ecstatic of the archetype. They create an environment wherein everyone can be stress-free. A Jester loves to make sure that everyone should not take everything too. They offer the gift of joy.
The Jester as a Brand
The Jester as a brand takes the attention of their audience. In marketing, it interacts with its audience through humor, unconventional and outrageous promotions. Everyone loves humor. And brands use this to inject a lasting impression from their audience.themselves and for their audience.
The Shadow of the Jester
Since the Jester is the happy go lucky type of personality, they also have the characteristic to not care what will happen in the future. They have no clear plan on what to do in the future. They only live in the moment. As a result, they are wasting their lives.
If the brand is The Jester, while it is beneficial to make it humorous, it is also important to know the limit. Have a clearer strategy plan on promoting the brand through hilarious means.
Jester Color Palettes, Character and Slogans
The Jester Consumers
Jester Consumers
Jester customers do not like to be serious and they do not like repeating ads. They need to have fun most of the time. Since their personality is to live in the moment, their preferred brands are those who do the same too.
How to market to a Jester Personality Consumer?
When marketing with Jester customers, it would be best to always make the ads lively. Promoting brands with the use of comedy is marketing gold. Jester customers look for edgy, witty, and clever ads that tickle their funny bone. Create a memorable impact on the consumers in a way wherein they will talk about it every day, and even share it to everyone else.
Jester Levels
