THE EXPLORER ARCHETYPE
"To live will be an awfully BIG adventure."
-Peter Pan
We long to explore the world, discover new places, meet new people, and learn about different cultures. The experiences that we get from our travels can increase our awareness of how vast and wonderful our world is. To some people, it is the discovery of themselves. Their journey to know who they are and what their purpose is.
The Explorer travels in two journeys. The Outer Journey and the Inner Journey.
The outer journey is traveling from one place to another. This can be from a house to a supermarket or can be from one country to another. The inner journey is all about how a person grows, how their characteristic changes, and how their persona evolves over time.
Personality
The Explorer Personality
People who are attributed to the Explorer Archetype are adventurous. They want to see what is out there and learn everything from it. They want their freedom and discover one’s true self while in the process.
The Explorer Brand
The Explorer brand is used as props for the explorers. For example, The North Face brand sells products that can be used by people who are going to travel. They offer bags, tents, outdoor accessories to name a few.
JEEP also does the same. As an explorer brand, JEEP sells vehicles that can go through rough terrain areas.
Starbucks however does not sell any product that can help the consumers with their exploration. What they do offer is their coffee which has ingredients that came from different countries all over the world. Any consumer who drinks the coffee will be able to taste the world in one cup.
The Shadow of the Explorer
The Explorer loves to travel. With all that travelling sometimes the Explorer will go on an aimless journey. They will feel alienated from any destination because they do not stay in one place. They have difficulty in fitting in.
Explorer Color Palettes, Character and Slogans
The Explorer Consumers
Explorer Consumers
Explorer customers want to explore the world and also find themselves. They want to feel freedom, a choice in what they do. They want to experience life as much as possible.
How to market to an Explorer Consumer?
To market to an Explorer consumer, think about their urge for freedom, the sense of individuality, and the need for authenticity. Let the consumers know that the brand will stand out from the other brands. Let them feel that the brand is one-of-a-kind. Make sure that it is not any common brands out there.
Explorer Levels
