THE CREATOR ARCHETYPE
"The Whole Culture is telling you to hurry. While the Art tells you to take your time. Always listen to the Art."
- Junot Diaz
The Creator is the innovator of the archetypes. They have the passion to always bring something new to the table. A drive to put their visions into fruition.
The Creator may also be known as the artist, innovator, inventor, musician, writer, or dreamer. – “The Hero and the Outlaw”
Personality
The Creator as a Personality:
As a personality, the Creator is imaginative and has the passion to self-express through different means. Be the first of something. That is what creators initially think. A trait that embodies ingenuity, inspiration and originality.
The Creator as a Brand:
Creator brands do not follow what is common. They create products/services that are of unique value all the while usable by consumers. It is all about self-expression and creating authenticity with a solid mind and heart.
The Shadow of the Creator:
The Creator aims for perfection. With this in mind, their focus on achieving their goal will also result in inhibiting their social lives.
Creator Color Palettes, Character and Slogans
The Creator Consumers
Creator Consumers
Creator Customers are more into brands that influence them to push their boundaries. They prefer brand voices that can inspire them to be expressive with their own vision.
How to market to a Creator Personality Consumer?
The Creator Consumer prefers to buy high-quality products/services. They will spend as much as they can for the best kind. What this means is that being able to create results that are of high standards is their form of expression to how much they love the art.
But, they also know that expensive is not always the best route to take. Creator consumers also have the knack to look for quality products from thrift stores, flea markets, or any other bargain stores. As long as it can allow them to express their vision/ideas then they will use it without hesitance.
Creator Levels
