THE CAREGIVER ARCHETYPE
"Giving is not just about making a donation. It is about making a difference."
- Kathy Calvin
Personality
The Caregiver as a personality:
The Caregiver is the altruist of the archetypes. They are more concerned about helping others than for their own benefit. They are selfless and do not need anything in return.
The Caregiver also may be known as the caretaker, altruist, saint, parent, helper, or supporter. The Hero and the Outlaw.
The Caregiver as a brand:
Their aim as a brand is to convey to their customers that they do care, will provide security, and offer support. Brands with this archetype have the ability to make feel nurtured. That is why this is also known as The Mother Archetype.
Caregiver Color Palettes, Character, and Slogans
The Caregiver Consumers
Caregiver Consumers
Caregiver Customers are the type of people who wants to help others without being patronized or forced. They want to feel a sense of gratification with all their good deeds.
How to market to a Caregiver Personality Consumer?
When marketing with Jester customers, it would be best to always make the ads lively. Promoting brands with the use Avoid creating adverts that are over the top. Use promotions that connect with their emotions and making them feel secure and cared for. Make sure to use conscience evoking messages in the brand’s advert.of comedy is marketing gold. Jester customers look for edgy, witty, and clever ads that tickle their funny bone. Create a memorable impact on the consumers in a way wherein they will talk about it every day, and even share it to everyone else.
Caregiver Levels
