What is Digital Marketing?
A type of marketing that uses the internet and digital devices and platforms to promote products and services
With the use of the internet, it enables faster trade and better brand awareness.
The great thing about digital marketing is building a brand that develops into loyalty from consumers. As a matter of fact, these consumers love the brand because of the constant information given to them online. Most especially if their experience is custom-fit to their needs.
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The Importance of Digital Marketing
Let us identify the difference between traditional marketing and digital marketing
Traditional marketing involves print ads, billboards, phone calls, and in-person marketing.
Digital marketing, involves marketing done online using digital devices.
If you open your Facebook app or even YouTube, you will see ads as you scroll down.
Also, while you are browsing your email inbox you will see messages that are offering discounts, freebies, and promotions
The difference between the two is that the latter knows no bounds.
Imagine the possibilities that a marketer can do to sell their products/services online. There are a lot of ways to do it, and every day more and more strategies are created
without a sign of slowing down.
Types of Digital Marketing
1. Search Engine Optimization
This involves optimizing websites to achieve high rankings on search engines. An example of a search engine would be Google or Yahoo.
Marketers use SEO as one of the forefront strategies in promoting their brands.
When consumers are looking for a product/service online, they use search engines to look for it. Whoever is on the first page of the results get the most visits.
Here is a guide on how SEO works.
2. Content Marketing
A type of Digital Marketing where it focuses on matching content to the needs of the consumer.
This generally creates engaging content for generating traffic, leads, and brand awareness.
Content Marketing attracts consumers with quality content through information or entertainment. Types of Content Marketing
• Blogs An excellent way to communicate with potential consumers, investors, and even colleagues. This will build a solid foundation around the brand and generate traffic to the website/page
• Infographics
These are visual contents intended for consumers who prefer a product/service graphical content point of view. This type is popular because it is easier to understand and can earn lots of traffic and inbound links.
• Ebooks
Contains valuable information about the brand and its products/services. This will give readers an in-depth look at what the business is and how it can benefit them.
• Webinars
This content marketing type is somewhat like Ebooks. The difference is, a webinar is an online engagement. A webinar has 1 or more speakers presenting to a large audience.
3. Online Advertising
This type of marketing involves placing ads in all areas of the internet.
Raising brand awareness is a priority when it comes to doing business online.
Engaging ads can get the right consumers.
Anyone who sees/reads it can choose whether to interact with the ad or not.
• Email ads
• Social Media ads
• Display ads on websites
4. Mobile Marketing
A marketing technique that uses any mobile devices as a platform to promote products and services.
It can be through:
• SMS
• MMS
• Social Media
• Mobile Applications
5. Social Media Marketing
A marketing technique that uses any mobile devices as a platform to promote products and services.
It can be through:
6. Email Marketing
A direct marketing tactic that sends commercial messages to potential customers.
This method targets a large audience building a long-lasting relationship with potential consumers.
If done right, this can deliver one of the highest ROI.
• Welcome Email
• Promotional Campaign for existing and new customers
• Newsletters like Blogs and Article subscription
• Triggered Email using Automation
• Seasonal Campaign for any major holidays
7. Email Marketing
This is where an outside promotes the products and services from the main merchant.
In exchange for the promotion are commission sales and incentives.
• Youtube Partner Program
• Using Social Media to promote affiliate links
• Using affiliate marketing sites like Amazon Affiliate and Clickbank
8. Video Marketing
Provides engaging experience for viewers in exchange for brand awareness and potential leads.
Video-sharing platforms like YouTube provide video marketers the foundation to promote their brand.
Ed Heil has this post on the 11 Types of Video Content to Master in 2020 (and 2 for the Future). Here are a few types of video marketing:
• Social Media Videos
• How-to Videos
• Testimonial Videos
• Vlogs
9. Audio Marketing
A marketing technique that uses auditory methods to promote brands.
• Podcasts
• Audiobooks
• Voice Search
10. Pay per click (PPC)
Pay per click is a way to advertise a business brand by paying publishers for each click on their advert.
In fact, Google is the leader in the search advertising field and most of its revenue comes from PPC.
• Google Ads
• Facebook Ads
• Twitter Ads
What is the role of a Digital Marketer?
All in all, a Digital Marketer’s role is to promote a company’s brand and its products/services.
They are a key player in any business that does online marketing.
A Digital Marketer’s role:
• Improve brand awareness
• Drive traffic to the website/page
• Create amazing fresh content
• Promote brand to different social media platforms
• Create responsive websites
• and much more…
Digital Marketers are in demand for both small and large companies.
Roles for both types of businesses can vary depending on the needs.
Furthermore, digital marketers can focus on more than one niche.
They have the capability to multitask and deliver the goals created by the brand.
Digital Marketing Specializations
Email Marketers:
They are in charge of building relationships with potential and existing customers.
Email marketer experts:
Create content and promotional messages and send them to a large audience list.
Social Media Marketers:
They are in charge of building brands using social media platforms.
SMM creates social media accounts, customer interactions, and social media posts.t
This can also include graphic design and photo manipulation.
Content Marketers:
The idea generators of digital marketing. These specialists are the brains of brand awareness.
They create content through blogs, articles, videos, and even content for other tactics.
Video Marketers:
Creating and promoting video content for the brand and its products/services. This can also include video editing and design.
Digital Marketing for Business and for Consumers
B2B (Business to Business) Digital Marketing
When businesses sell products/services to other businesses.
Focuses more on lead generation acquiring business owners using different marketing strategies.
B2C (Business to Consumer) Digital Marketing
When businesses sell products/services to consumers.
Focuses more on direct acquisition and retention of consumers.
Marketers build a more personal relationship with buyers.
They start from the moment they land on the website and eventually to the sale of the product/service.
Are you ready to take part in Digital Marketing?
There are a lot of resources in the online world to get more information on what Digital Marketing is. All you need is the right attitude, the proper motivation and the drive to succeed.
Check out our other blogs for more information about Digital Marketing.
