MOVES INSURANCE AGENTS SHOULD BE MAKING TO IMPROVE THEIR SEO RANKINGS
- digital marketing
- June 1, 2020
As an insurance agent, the competition can be pretty fierce. So how can you stand out among competitors? There are many ways this can be done, but SEO rankings can play a role. SEO rankings influence the way a website is positioned in a search engine results page. There are several factors which impact SEO rankings and steps you can take to improve how your insurance company ranks.
Utilizing high quality backlinks can improve your SEO ratings. Backlinks help generate referral traffic and help the content on your website be visible to more people. As far as backlinks are concerned, more is not necessarily better. It’s important to prioritize quality as well as quantity; if you prioritize both, your SEO ratings will likely improve. When striving to earn backlinks, make sure to be careful. Low-quality backlinks can be very dangerous. Before using any backlinks on your website, make sure that they are good quality, relevant, and appropriate. When using backlinks, try to create links to individual posts as well as links leading directly to your home page.
Claim Business Listings
Claiming business listings can strongly improve your SEO by amplifying your online presence, attracting new customers, and strengthening your reputation. Some business listing platforms you might consider using include Yelp, Facebook, LinkedIn, and Google My Business. Remember that not all business listings are created equal. The ones which should take priority are those which improve your local focus and visibility. Google My Business is a helpful tool for this. Claiming your Google My Business listing is a good first step, but insurance agents should optimize their profile as well for even better results.
Find Unique Keywords
One way you can improve your SEO listing is by getting more creative with your keywords. There is a high level of competition for major insurance keywords, such as “auto insurance” or “car insurance,” so standing out among the many top players in the insurance market with these keywords will be difficult. However, if you choose long-tail keywords like “car insurance in Salt Lake City Utah” or “Salt Lake City Utah auto insurance,” you’ll be able to rank better in many search engine results. After choosing these more unique keywords, you should then ensure they are highly represented in your content and website.
Utilizing backlinks, claiming business listings, and finding unique long-tail keywords are important moves you can make as an insurance agent to improve your SEO rankings. As you employ different strategies in your work, you are sure to see improved success and greater online visibility.
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