How to Form a Better Relationship with Your Customers

Building customer relationships is how businesses turn consumers into regular customers. Your regular customers can be your best supporters, repeatedly purchasing your goods and services and marketing your business for you, bringing you new customers that you have a chance to convert. Obviously, building great customer relationships is valuable to a business. But how do you do this? Communicate Effectively …

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3 Essential Skills You Should Have as an Entrepreneur

Being a successful entrepreneur is easier said than done. There’s a lot of work that goes into starting and running a business. You need more than just hard work to succeed, however. There are skills you need to develop that are essential to your success. Marketing Skills Marketing is how you get the word out about your business. It’s how …

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sacramento-branding-the-magician

THE MAGICIAN ARCHETYPE

“If you can dream it, you can do it.” Walt Disney Hearing/reading the word Magician right now makes us think of magicians that we know of. They can be characters from movies that we saw. They can also be entertainers from stages, birthday parties, and events. What we do know about magicians is their ability to defy or illude any …

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sacramento-branding-the-outlaw

THE OUTLAW ARCHETYPE

“When a man is denied the right to live the life he believes in, he has no choice but to become an outlaw.” Nelson Mandela The Outlaw is the opposite of the Hero. The Outlaw is all about revolution while the latter is all about salvation. Outlaws in cowboy movies are regarded as the rebels. They are the instigator of anarchy. …

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