CONSISTENCY IS KEY: WHY BRAND CONSISTENCY MATTERS AND HOW TO DO IT

There’s a reason why so many successful companies tout consistency as one of the most important priorities in their business. Having a consistent voice, product, and customer service are important, especially for new companies seeking to increase the customer list. So, how can you achieve a consistent brand for your company? Here are a few key tips for making that …

Read More

How to Incorporate Marketing Principles Into Your Digital Strategy

Today, many companies jump right into creating their own websites and social media accounts as their first marketing platforms. However, a basic understanding of traditional marketing principles is beneficial for these digital platforms to be used to their full potential. Here are several marketing concepts to integrate into your digital marketing strategy.   Marketing Basics Marketing basics are the principles …

Read More

Why Hiring the Right People is Key to Your Brand Image

Ask any hiring manager, and they will tell you that building a great company doesn’t necessarily start when the proverbial “closed” sign is changed to “open” each morning. It actually starts with a group of people that are dedicated to representing the company as well as possible. Of course, the hiring process is difficult, and it can be discouraging. However, …

Read More