Convention Center, Conference, Booths, Vendor, Marketing, Event

3 Solutions for Improving Event Marketing ROI

When you want to boost your marketing for your business or company, it’s necessary to make an appearance at conferences, conventions, and product shows to increase your exposure. Unfortunately, many people make the mistake of not executing it correctly, which can cause you to lose money rather than earn a profit at the event. Here are a few tips on maximizing the return on your event marketing investment to succeed as a business.

Identify Your Objective

Knowing your objective in advance will allow you to execute your goal. Ask yourself if you want to sell more inventory or if you’re attending the event to launch a new product. Your goal may be to generate new leads. Be specific and detailed to ensure that you make the right decisions and avoid losing money during the planning process.

Brand All Over Your Audience

Once you determine your primary objective of attending the event, you’ll need to make yourself stand out by branding yourself. Create brand interactions by going all out when it comes to the graphic design that is used on your booth. This will allow you to be memorable and intriguing for your audience. You should not only create brand interactions for those who walk up to your booth but also create brand interactions that last for weeks or months once the event passes. Giving away branded swag is a time-honored method of impacting ROI and is a useful way of advertising. It also helps people remember you. After all, who doesn’t like free stuff?

Follow Up and Follow Through

It’s important to keep your potential customers hooked after you’ve made a connection or have obtained their contact information. Once the event concludes, you’ll need to follow up on leads generated to maintain the interest of those who showed an interest in the goods or services that you’re selling. It’s important to make phone calls, connect with other professionals on LinkedIn, and ask for referrals. Following up will keep you at the forefront of other people’s minds to ensure that you increase your reach over the long term.

Knowing your specific goals when attending a trade show or conference can allow you to have direction as you plan to make an appearance and increase your reach. With the right techniques and practices used before and after the event, you can have success with your efforts and avoid losing money with your event marketing.

If you feel you need to retarget and correct your brand image, Inspire Your Brand can help! Check out our previous work, and how we can do the same for you!