sacramento-branding-the-magician

THE MAGICIAN ARCHETYPE

“If you can dream it, you can do it.” Walt Disney Hearing/reading the word Magician right now makes us think of magicians that we know of. They can be characters from movies that we saw. They can also be entertainers from stages, birthday parties, and events. What we do know about magicians is their ability to defy or illude any …

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sacramento-branding-the-outlaw

THE OUTLAW ARCHETYPE

“When a man is denied the right to live the life he believes in, he has no choice but to become an outlaw.” Nelson Mandela The Outlaw is the opposite of the Hero. The Outlaw is all about revolution while the latter is all about salvation. Outlaws in cowboy movies are regarded as the rebels. They are the instigator of anarchy. …

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sacramento-branding-the-hero

THE HERO ARCHETYPE

“There’s no excuse for the young people not knowing who the heroes and heroines are or were.” Nina Simone A hero is the embodiment of bravery and selflessness. An individual who courageously saves the day. Today, we associate heroes most commonly from movies and TV series. Also, we identify heroes as our everyday working-class citizens and even animals. We admire heroes because …

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sacramento-branding-the-sage

THE SAGE ARCHETYPE

“Simplicity is complexity resolved.” Constantin Brancusi Sages are considered to be wise and knowledgeable. Throughout history, any person who is adept at acquiring knowledge and teaching it are considered sages. They were philosophers, astronomers, and writers.  Until now, any individual who has the desire to learn and teach is considered a modern-day sage. This can be teachers, composers, etc. A great …

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